Raymond Loewy - The Man Who Streamlined The Sales-Curve

Raymond Loewy

Raymond Loewy, born on the 5th of November 1893 in Paris and died on the 14th of July 1986 in Monaco, counts to the best known pioneers of the American industrial design of the twentieth century.

Studebaker Starliner

His creating was stamped by an only-like symbiosis of simplicity, functionality, very best quality and elegance.

Lucky Strike Logo

Countless articles of daily use, means of transportation as well as logo types count to his works — be it a re-design or just a concept.


Still today the design of the legendary S1 steam locomotive is classified as a landmark of design and a perfect example of the streamline.